Sponsorship Agreement 2 — Editable Sponsorship Contract for Artist Events, Tours & Promotions

Define clear sponsorship rights and obligations — with this comprehensive Sponsorship Agreement for music events and artist promotions.

This fully editable Sponsorship Agreement 2 provides a professional legal framework between a Sponsor and an Artist’s Manager/Promoter. It outlines sponsorship benefits, event marketing terms, payment schedule, exclusivity, merchandising rights, and legal protections — making it ideal for tours, concerts, promotional campaigns, and branded artist partnerships.

✅ Editable .DOCX file included — fully customizable for your sponsorship agreements.

What’s Covered:

🏆 Exclusive sponsorship:
• Sponsor receives exclusive sponsorship rights for the specified Artist/Event
• No other party may be listed or promoted as a sponsor of the event

💵 Payment terms:
• Sponsor pays Manager a fixed sum in three equal installments
• Payment dates and amounts defined clearly in the agreement

🎟️ Tickets & access:
• Sponsor receives complimentary premium tickets for each performance
• Right to purchase up to 10% of concert tickets at face value in premium seating areas

🎨 Logo usage & branding:
• Official logo/identification phrase to be developed by Manager and approved by Sponsor
• Sponsor’s name/logo featured in all event-related promotions across media (print, radio, TV, point of sale, posters, tickets, programs, signage, clothing)

🎤 Merchandising rights:
• Sponsor entitled to premium merchandise offers featuring both Sponsor and Artist/Event branding (with Manager’s approval)
• Sponsor’s sponsorship reference required on clothing items and merchandise per agreed terms

🚫 Competitor exclusivity:
• Only Sponsor’s products may be provided backstage
• Competitor products not allowed in public backstage consumption during event

📢 Venue & promotional rights:
• Manager to provide venue signage and promotional opportunities for Sponsor products (subject to venue rules and prior contracts)
• Sponsor may distribute and sell products at venues where allowed

📰 Press & publicity:
• Manager to hold a press conference regarding the Artist/Event, featuring Sponsor appropriately
• Sponsor may use Artist/Event name and likeness for promotional materials with pre-approved creative execution

🎞️ Media usage rights:
• Sponsor may produce TV commercials, radio spots, print ads, outdoor ads, and point-of-sale materials
• Rights apply across the U.S., Canada, and Mexico during the term of the Agreement

🎥 Content restrictions:
• Artist/Event may not endorse or promote competing products within defined territories during term

📺 First negotiation rights:
• Sponsor granted first negotiation/refusal rights for TV specials or major televised Artist/Event appearances during term

⚖️ Legal protections:
• Mutual indemnification for premium merchandise
• Trademark and production material protections defined
• Confidentiality clause included
• Governing law and venue specified

🎉 Hospitality:
• Sponsor may host receptions/events with Artist/Event required to participate

📝 Binding nature:
• Agreement binding upon execution and approval by Artist/Event
• Remains in full force until replaced by a more detailed final agreement (negotiated in good faith)

Why Use This Agreement:

• Clearly define sponsor benefits, branding, and rights
• Legally protect both Sponsor and Artist/Event/Manager interests
• Structure premium merchandising, hospitality, and promotional rights
• Provide enforceable terms for payment, exclusivity, and usage rights
• Customize easily for major tours, concerts, branded campaigns, corporate sponsorships, festivals, and multi-city artist events

Perfect for:
Record Labels, Concert Promoters, Brand Sponsors, Corporate Clients, Talent Managers, Production Companies, Music Attorneys.

File format included:
✅ Fully editable .DOCX (Word) file — ready to customize

Disclaimer: This template is provided for general informational and educational purposes. It is not legal advice. Please consult an attorney if you have questions about adapting it for your specific use case.